Advertising in Zen: recommendations for

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Whatever article format you choose, it is important to approach content creation wisely.

Keep a balance: the text must be both interesting to keep people reading it and compelling to encourage them to take the desired action. A successful Zen article is built on three key elements: an attractive cover that immediately grabs attention, engaging content, and a well-thought-out call to action (CTA).

Research shows that the most popular formats are educational denmark telegram data materials, customer success stories (case studies) and product reviews.


The effective length of the material is approximately 3500–6000 characters. This volume will allow you to cover the topic in detail and hold the audience's attention. At the same time, there are no strict volume restrictions regulated by the platform in the articles.

In addition to the text, you can use various visual elements: images, videos, GIF animations, which make the content more visual and interesting. Links to websites, landing pages or channels are easily integrated into the text using hyperlinks, which helps direct the audience to the necessary resources.

To collect requests, it is convenient to use Yandex Forms, which simplify the process of interaction with users and help organize responses.

If you're just starting out, create three posts to test their effectiveness and see if the platform is right for your product.