Both holidays have become popular and have spread globally. Although Black Friday originally comes from the United States and is celebrated on the Friday after the famous Thanksgiving Day, it is the most anticipated day of discounts and promotions of the year . As is Cyber Monday, which appears later and is celebrated just after “Black Friday”. Its initial objective was more focused on discounts and promotions related to technology products.
Although this is not always the focus of email marketing campaigns , the reality is that it is becoming an increasingly important date because the volume of purchases increases.
So, today, to take advantage of the attention generated by these two important dates, we talk about “cyber week”, a week of discounts and promotions on all kinds of products and services. Without a doubt, with the great sales potential that exists at this time of year , it should be the most prominent in an email marketing campaign. For this reason, croatia phone number list we advise you to use our Black Friday newsletter templates.
Email template 2 - Black Friday
And what should you highlight in this template? The first thing to do is to mention Black Friday. The consumer will already be predisposed to buying, since they have internalized what it implies: discounts, offers, etc. You should highlight the discount or offer in the central part of the message and provide a discount code applicable at the time of purchase. In addition, free shipping is very popular, so if you can, you should include it.
Another possibility would be to highlight a specific product that you are interested in having on special promotion.
Email template 3 - Black Friday
In this model, it is important to insert a CTA or call to action, we see an instant purchase button. This will encourage impulse buying by the reader.
In both examples, the most important thing is that the message is clear and simple. It is not necessary to include a lot of text, the consumer knows what these dates imply and will be predisposed to buy.
If you need a template for Cyber Monday , you can choose the example detailed below.
Email template 4 - Cyber Monday
The technique for this case follows the same steps as in the previous ones. Since this is an email with the aim of promoting and offering one or more products or services to increase sales, it should be noted that this is a Cyber Monday promotion. It is important to highlight the specific discount or promotion and its expiration date.
In this way, we are indirectly generating a certain positive pressure on the consumer to buy before the discount runs out and take advantage of the opportunity to save a few euros.