Support with operational readiness
Shipping and returns have become a high priority for consumers and a defining part of the customer experience—most say they will stop ordering from a business after a late delivery. Particularly for busy shopping holidays or seasons, marketing campaigns need the support of efficient supply chain management, reliable shipping, and high-quality customer support.
Measure, analyze, and adjust
As with all marketing efforts, measure and analyze all relevant key performance indicators (KPIs) during your holiday campaigns. Effective KPIs are measurable, timely, actionable, and related to profitability. For a Valentine’s Day social media campaign, for iceland mobile database example, you might look at how many website visits your ad or post drove. With performance data in hand, you can pivot and adjust your holiday marketing strategy as needed.
How do I create a marketing calendar?
To create a marketing calendar, include important dates like holidays, product launches, and industry events that are relevant to your business. Build long-term campaigns and short-term strategic initiatives around those key dates yourself or use specialized marketing calendar tools.
What are the biggest holidays for advertising?
Businesses spend the most advertising dollars during the end-of-year holiday season, which includes major holidays such as Halloween, Thanksgiving, Christmas, Hanukkah, and Kwanzaa.
When should I start holiday marketing?
Start holiday marketing efforts as early as possible, because consumers have been starting end-of-year holiday shopping earlier in recent years, with 41% saying they’ll start shopping in October or earlier. Other holidays may require shorter production timeframes and less lead-up marketing. Valentine’s Day, for example, tends to see shopping much closer to the actual holiday itself.