This Instagram Story idea is ideal for gathering feedback from customers, such as getting their opinion on a new color variant or a flavor for an existing product. It’s also a fun way to engage customers in light content to break up product Stories.
While organic Instagram posts don’t allow links, Stories now offer a URL sticker so you can use this type of content to convert customers. Send followers to your landing page or ecommerce site when you promote your products. You can also use this feature to send followers to an event page, an email sign-up page, an FAQ page, a podcast episode, or a contest.
Here, food influencer and chef John Kanell uses many parts of his Instagram page to push followers to his website to purchase his book—including Instagram Stories:
Instagram Story honduras mobile database examples showing the tool used to share a link to a website
17. Promote IRL and virtual events
If your business holds events, whether in-person or virtual, you can use Stories to boost awareness of your events and increase registration. Tag any speakers or special guests, include relevant info, and link your Stories to a sign-up page or ticket selling site.
Here are two examples of what this looks like from Trixie Motel and Thrillist:
Instagram Story idea for businesses featuring event promotion
? Read more: Product Launch Event Ideas: How to Host a Product Launch
18. Create shareable branded graphics
Among creative Instagram Story ideas, creating branded graphics is one that can help your brand get more reach. Shareable graphics include facts and stats, memes, infographics, and topical thoughts about a current event or pop-culture trend. Investing time to create beautiful graphics (using a tool like Canva), can increase engagement and encourage users to share.