The challenges this brings

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In 2021, Google Chrome had at least a 65% share of the global browser market, so all of these updates affect data and targeting, as well as advertisers and digital platforms. The model proposed by Google involves complexities and that is why the original deadline was extended. By announcing additional time for the elimination of third-party cookies to take effect, Google will work together to address the challenges that this decision will cause, including ad measurement, fraud detection, etc. Marketing strategies must consider zero and first data. This process will happen sooner or later. The cookieless era will arrive soon.


50% of current traffic in the United States is netherlands whatsapp number data already cookieless. for advertisers and brands is preparing for the cookieless era, as it takes time, but the sooner you start, the key will be to success. That is why zero and first data takes on greater importance, because it will help us get closer to our clients and users to provide them with specialized advertising.Maybe you are one of the companies and businesses that has already invested in an online store and is not selling. When an existing online store is not selling, it is a problem that can have many causes.