We use an app called Follow Up Email and Marketing. It’ll send an email to the customers after their order, maybe a month or so, and see how they’re doing. We have a couple of apps that can check for fraud. We’re not in a very high risk industry, but we still will have some fraud. Any ecommerce business will deal with that at some point. We have a company called No Fraud, where they check every single order and they don’t cover the chargeback if there is one. They’ll check every order and give you an assessment if they think it’s legitimate or not. Then if we still have some concerns, we have another called Signified, which does cover chargebacks, but they’ll take 4% of the revenue of the item to do so.
Felix: Business is going great as you reached $34 million in sales last year. What does the year ahead have in store for FactoryPure?
Eugene: We have a few things that we’re working on. In the last couple years, we’ve placed a very heavy focus on our infrastructure. We grew a lot more quickly than we were ready for. Now we’re taking the time to retroactively build belgium mobile database systems that can scale. We’re investing in our people and trying to keep the best people around. Our employee turnover at the beginning was very high and it’s not that way anymore. We’re really investing in keeping our employees happy, which then translates to keeping the customers happy.
We’re trying to expand our physical space, and most of what we sell, we do have to stock. Our new warehouse basically doubles our storage space to make it easier to supply what we need. It makes it a lot easier to forecast. Previously, when we were ordering in advance, it was very difficult because we didn’t know how much space we would have by the time this product shipped in six months. You extrapolate that to 10, 20, 30 brands, it’s hard to know what to order.
Now that we have another warehouse, we don’t have to worry about over-ordering. Eventually I want to increase our coverage of the US as far as shipping and perhaps have a distribution center somewhere outside of Texas. Maybe a couple more where we can get to the whole country within a day or two. That’s what our focus is going to be for the rest of this year.