It is essential to adapt your engagement strategy to the particularities of each network. For example, TikTok focuses on short, viral videos, while LinkedIn is more oriented towards professional content. Instagram, on the other hand, highly values high-quality visual content, with captions and constant cuts to make it dynamic. Additionally, on each platform, different industries have a higher engagement rate than others, so you should upload content strategically and not “upload for uploading’s sake.” For example, Hootsuite found that education-related content has a higher engagement rate on Instagram at 2.55% compared to TikTok at 0.
52%. Average engagement rate social media 2024 germany whatsapp number data Source: Hootsuite 4. Define your buyer persona Do you really know who your audience is? Knowing what interests them and when they are active on social media will allow you to create content that really interests them. If you have a defined buyer persona, make sure to analyze if it is truly aligned with what you are attracting on social media. If not, you must calibrate the production and objectives of your assets. techniques and data analysis, at Prospect Factory we will help you better understand your audience in order to develop content strategies that maximize the interaction you receive on social media.
Through advanced social listening
-
kexej28769@nongnue
- Posts: 192
- Joined: Tue Jan 07, 2025 4:36 am