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Ford used the hashtag BuiltFordTough for a campaign highlighting the durability and resilience of its vehicles. Through videos and photos shared on Instagram and Facebook, the brand invited owners to show how they use their vehicles in challenging situations, creating a sense of belonging among customers and promoting brand loyalty. Additionally, Ford has launched visual ads highlighting personal stories and challenges overcome by its vehicle owners. This helped the brand connect emotionally brazil whatsapp number data with its audience by showing how vehicles are an integral part of their lives.

Digital marketing strategies on social media represent a competitive advantage for retailers, by providing access to strategic information about their consumers. This knowledge allows them to precisely adjust the offer of products and services to meet the needs and preferences of the market. Thus, each well-executed action strengthens customer loyalty and boosts sales growth.

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