What influences brand lift?

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Depending on the campaign, it is often the case that it will affect the degree to which brand metrics fluctuate.

Ad layout and creative
The audience to whom the ad will be shown
How many people your ad will reach
Number of views of this country
Brand image held by test subjects
What to do when you receive your results
Once you have the results of your brand lift test, you should evaluate your campaigns so you can improve your ad performance in your next campaign .



If you run a brand lift study on a new campaign and see a malaysia cell phone number list percentage increase in the metric you were testing, then that campaign should be used going forward.



You can also experiment with different campaign targeting and compare your campaigns to similar campaigns in your industry or region .



You can also benchmark your past campaigns and compare them to the optimization best practices shown in your Brand Lift study results.

It is necessary to run multiple tests, compare the results and then optimise your campaign.

How reliable is Facebook Ads Brand Lift research?
Facebook Ad Brand Lift SurveyYou may also be wondering about the reliability of Facebook ad brand lift surveys .



The reliability of brand lift surveys is over 90% so it is very effective to use them.



However, one shortcoming is that it is not clear why interest or liking has increased or decreased.



Therefore, the more appropriate the question setting and objectives are, and the more detailed the investigation by combining qualitative research, the higher the reliability of the brand lift survey will be.



This will help you measure the effectiveness of your Facebook ads.