Setting up A/B testing on dynamic ads

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Dynamic Ads on Social Media: Personalization and Precision at Scale
Dynamic social ads use an integrated product catalog with a dynamic feed that updates prices, availability, and images in real time. This helps personalize content for each user, resulting in a 23% increase in conversion rate and a 22% increase in qualified leads.

Facebook and Instagram: These platforms are australia whatsapp number data ideal for connecting product catalogs and creating campaigns that integrate custom audiences, lookalike audiences, and retargeting. Carousel or collection ads allow you to highlight multiple products, optimizing the visual experience.
Shopping tool combines the ability to make content go viral with dynamic feeds, ideal for capturing young audiences and generating impulse purchases. In addition, its immersive format improves interaction time and CTR.
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To optimize results, we recommend running A/B tests on creative elements like images, copy, and calls to action. For example, by comparing different versions of a dynamic ad, retailers can identify which combination drives more clicks and conversions. Tools like Meta Ads Manager and Ads Manager make this setup easy, automatically adjusting spend toward the best-performing ads.