Giving Online Grocery and CPG Shoppers the Type of Reviews They Want, Where They Want Them
There was a time that consumers had no choice but to head to the grocery store to pick up food, drinks, home care, and personal care items. But today, that’s no longer the case. Instead, grocery shoppers have more options than ever before.
In a competitive market, brands and retailers must work extra hard to meet the needs of online shoppers. One way of doing this is to provide grocery shoppers with reviews, which they so clearly are seeking out.
But what types of grocery and CPG products do consumers want to find reviews for? And where do they want to find this content?
We know 90% of consumers read iran phone number list product reviews when shopping online for grocery and CPG items. But are there categories for which this content is particularly important?
Again this year, two categories rise about the rest. 79% of consumers want to access product reviews for personal care items (think soap, shampoo and body wash) and 72% want to access this content for home care items (think detergent and cleaners).
However, a significant portion of online shoppers want to be able to find ratings and reviews for each of the types of grocery and CPG items we asked about. As such, it’s imperative to collect reviews across all grocery and CPG products.
Online Shoppers Want Reviews for Many Types of Grocery and CPG Products
What types of products do you want to access product reviews for prior to purchase?
Personal care items, such as soap, shampoo, body wash:
Home care items, such as detergent and cleaners.