Cutts explains that Google looks at the server's

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Additionally, Google uses this information directly in the SERP. in SEO Site AvailabilitySites are Breadcrumbs in SEO Site AvailabilitySites are temporarily down due to server issues, maintenance periods, and other normal situations. The problem is if this happens for a long time or very frequently: Google may understand that the site no longer exists and even exclude it from the rankings.

Server LocationThe physical location of the server impacts SEO. In the bahamas whatsapp data video below, Matt IP address, among other factors, to identify the site's country and prioritize its display in that region. SSL certificate and HTTPS protocol SSL certificate and HTTPS protocol, Google informed that it would incorporate the use of HTTPS into ranking factors.

In addition to favoring SEO, this factor is a sign of the site's security and credibility for the user. YouTube VideosAlthough Google does not admit it, YouTube videos tend to gain preference in SERP video results, ahead of other services. Using the sitemap The sitemap.xml file tells Google all the pages on your site, which helps Google discover new content and index it all.