A large portion of consumers purchase grocery and CPG products online. Does this mean grocery stores have become ghost towns?
Hardly.
Nearly all (95%) of consumers have purchased a grocery or CPG product in a brick-and-mortar store within the last three months. This is up slightly from 2021, when 93% shopped in-store for groceries.
Brick-and-Mortar Grocery Continues to Thrive
Have you or anyone in your household made an in-store grocery purchase in the last three months?
When it comes to grocery shopping, it’s not a case of online versus in-store shopping. That’s because most consumers are doing both. In fact, 97% of those who shop online for groceries also shopped in-store during the same time period.
97% of those who have shopped for groceries online during the last 90 days have also shopped in-store during the same time period.
Grocery and CPG brands and germany phone number list retailers must be equipped to reach consumers – and meet their expectations – regardless of whether they shop online, in-store, or, most commonly, some combination of the two.
How Often Consumers Shop For Groceries Across all Channels
We have a clear idea of where consumers are shopping for groceries. But how often are they doing so? The most common frequency is a few times per week.
Consumers Grocery Shop Frequently
Approximately, how often do you or your household shop for groceries (either in-store or online)?
How Consumers Browse and Buy Groceries and CPG Products Online
The vast majority of consumers are purchasing at least a portion of their groceries and CPG items online. Let’s take a closer look at how frequently these consumers shop online, how they’re navigating the purchase journey, and where they’re most frequently shopping.