IDFA to be used with the iOS14 update?

[tmonower111]

A feature has been implemented to ask users for permission to use IDFA, but the IDFA cannot be obtained by default.



To obtain an IDFA, apps will need to get consent from users to be tracked.



Within the app, a screen will appear where the user can choose to allow or deny the request.

With your permission, you can capture user behavior within the app and measure engagement.



Information obtained within the app will be anonymized so as not to contain personal information and linked to the IDFA .



The IDFA also contains user attributes such czech republic telegram data as age, gender, and interests, making it possible to use similar user targeting.



This means that unless users give you permission, you won't be able to target them in this way.



On LINE, you will need to have the user tap "Allow" on the consent screen that appears .



By tapping "Allow", ads displayed in the LINE app will be more tailored to your interests.



For example, even if you tap "Ask apps not to track you ," you can still use LINE as usual.



Also, if you have given permission but later wish to cancel tracking , you can follow the steps below to set it up.



Settings → Privacy → Tracking → Turn off the LINE app from the app list

The setup is now complete.

How can I deliver ads without being affected by the iOS14 update?
iOS14 LINE AdsSo, is there a way to deliver ads that is completely unaffected by the iOS14 update?

Let's take a look at how to do this.



With the iOS14 update, the delivery of retargeting ads will be restricted, so targeting methods that do not rely on retargeting are attracting attention.

Demographic targeting
Demographic targeting is a method of targeting based on specific, limited age groups, genders, or other attributes of target customers .



With this method, you can measure conversions without being affected by iOS14 at all .



Facebook ads and Instagram already make extensive use of demographic targeting.

Geography targeting
Geographic targeting allows you to deliver ads to users within a certain radius around a country, location, or geographical area .



With geographic targeting, it is possible to use it in conjunction with user attributes, such as specifying places of interest or store locations in each area, making it possible to deliver ads directly to users .



Since there is no need for visitors to your site, it will not be affected by iOS14.

Placement targeting
Placement targeting is a method that allows you to limit where your ads are delivered by specifying websites to which you want to or don't want to deliver your ads .



It will not be used to measure conversions, etc. , so it is a targeting method that is completely unrelated to iOS 14.