Hi, I’m Henrik Park, an SEO specialist at Marketin.no with extensive experience in the financial industry. I’m here today to share some insights and knowledge I’ve gained from working with Norwegian finance startups. Both the do’s and don’ts. Enjoy!
The challenge
It’s no secret that the finance niche is one of the most competitive niches out there. With countless established brands and countless new entrants scrambling to gain a foothold, it’s an uphill battle for any new website to make headway in this niche. The reason the competition is so high is that the stakes are high. In the finance niche, the margins are often high and the potential rewards are significant. Therefore, it’s crucial to ensure that your SEO strategy is on point and tailored to the needs of the finance industry.
The finance niche is incredibly diverse, encompassing a wide range employment database of sub-niches including credit cards, loans, insurance, investments, and more. Each of these sub-niches has its own set of unique challenges, making it even more difficult to establish new websites. Competition in this niche is so high that even established players have to constantly adapt and refine their SEO strategies to maintain their positions.
One of the biggest challenges in the financial niche is trust. Consumers are understandably cautious when it comes to financial matters, and they want to work with brands they can trust. This means your SEO strategy should focus on building trust and authority.
What my experience working with finance websites has taught me
I’ve worked with a number of financial websites, including Beste-kredittkort.no and Lånepenger.no . From these experiences, we’ve gained valuable insights into what it takes to succeed in the financial niche. One of the most important lessons we’ve learned is that SEO for finance websites is not a one-size-fits-all approach. Every website has its own unique set of challenges and opportunities, and it’s essential to tailor your SEO strategy accordingly.
For example, when working with Beste-kredittkort.no and Lånepenger.no, we discovered that their audiences were very different. Beste-kredittkort.no catered to individuals looking for credit cards, while Lånepenger.no catered to those looking for loans. This meant that the SEO strategies for these two sites needed to be different, as the keywords, content, and link building strategies required for each were unique.
One lesson we’ve learned is the importance of staying on top of the latest SEO trends and updates. The SEO landscape is constantly changing, with search engines like Google continually updating their algorithms to provide better results to users. Therefore, it’s crucial to stay up to date with the latest developments and ensure your SEO strategy is aligned with these changes. One example of this is the recent focus on user experience, which has become a significant ranking factor for search engines.
We’ve learned that SEO for finance websites requires a focus on value and trust. In the finance industry, consumers are looking for brands they can trust and that provide value. Therefore, it’s essential to create content that is authoritative, informative, and useful.