Segment your campaigns
By simplifying the campaign structure, you allow the AI to learn faster. If you want to prioritize certain products during the holidays, use custom labels.
4. Create separate asset groups
Set up separate campaigns or asset groups for special events or products and upload new holiday assets at least 2 weeks in advance.
5. Create appealing creatives
Emphasize seasonal messages and offers in headlines and descriptions. Diversify your assets with text, images and video elements.
6. Optimize your feed
Update your feed to showcase your best products croatia phone number list and deals for the holidays. Use annotations like deals and delivery options to increase consumer attention.
7.
Set up robust site-wide tagging with Google Tag to capture the data that matters most to you. Enable enhanced conversions to improve the accuracy of your conversion measurement. Use Web to App Connect and create a seamless experience for holiday shoppers moving between channels and devices.
8. Use first-party data
Maximize your sales by acquiring new customers and re-engaging existing ones. Take advantage of the new customer acquisition objective during the holiday season when customers are open to new brands. Maximize sales from existing customers while bringing more new customers to your business.
9. Expand your end URL
First, keep the auto-asset creation feature enabled to dynamically optimize headlines and descriptions to be more relevant to users' rapidly changing search queries during the holidays. Then, enable final URL expansion. This will help you find new, converting search queries and replace your final URL with another landing page on your site that better matches a user's search intent.