Use relevant keywords that users are actually searching for. For example, instead of "model XYZ" use "women's running shoes with cushioning".
Consider variations such as colors or materials (e.g. "wooden shoes with fur").
In certain industries (e.g. spare parts) it may be useful to integrate article numbers into the title.
2. Use structured data & attributes in a targeted manner
Structured data ensures that Google understands the products better and displays them correctly in the search results. The following are particularly important:
Add relevant keywords to the alt texts of the images
Store product-specific attributes (colors, dimensions, materials) directly dominican republic phone number list in the product data feed
3. Adjust product descriptions
Search engines work text-based – therefore the product description plays an essential role in the ranking.
Place important keywords in the first sentences of the description.
Use bullet point lists to quickly provide users and Google with relevant information.
Make sure that the description is unique and that no duplicate content problems arise.
4. Integrate ratings & test results
Customer reviews and test awards can significantly increase the click rate. Therefore, shop operators should specifically incorporate these into the optimization:
Display star ratings via Google Merchant Center or Rich Snippets.
Include test results (e.g. "test winner") in the title tag or product description .
Engage users with user-generated content such as testimonials or reviews.
5. Optimize indexing & variant handling
A common problem with online shops: Product variants (color, size) can be inefficiently indexed by Google. To help Google understand the structure of the variants, there are the following best practices: