Depending on what ad objective you select, Facebook will serve your ad to the people most likely to take that action:
Awareness: Brand awareness and overall reach
Consideration: Traffic, engagement, video views, and (in some cases) app installs or lead generation
Conversion: Purchases (also known as conversions), catalog sales, and store traffic for retailers
If you don’t optimize your ad for the result you want, Facebook might not show your ad to the people who are the most likely to take the desired action you want.
Assuming your end goal is to make money, always optimize for purchase conversions.
This will ensure Facebook pakistan phone number list delivers your ad to people who are most likely to convert. You may notice your CPM and CPC are higher, but when you optimize for conversions over clicks, you get the highest possible ROAS for that ad creative and audience.
You’re telling Facebook exactly what you want: purchases.
Finally, let’s turn to one of the most important features of Facebook costs and budgets. To say we’re “all in” on CBOs at CTC would be an understatement.
Nonetheless, there are still a few things to watch out for …
Where Does Campaign Budget Optimization (CBO) Go Wrong? Three Mistakes
Before Campaign Budget Optimization (CBO), it wasn’t as easy to track and optimize account spend because budgets were governed at the ad set level.
With CBO, you can set the budget at a campaign level and let Facebook automatically find the best active opportunities to maximize your results. As a result …
You save manual work and time to jump into your ad sets and make changes based on performance
CBO campaigns deliver better ROAS by automatically distributing spend to the top-performing ad sets
Facebook CBO campaigns operate in real-time to capture the most results and effectively lower your total cost per result