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Considering that 63% of organic searches on Google in the US are performed on mobile devices according to Merkle Inc , not having a responsive website can significantly harm your ranking.


As the website does not adapt to the mobile screen, the pages have a layout that hinders the user's viewing, which makes them give up accessing the page.


And you already know: when a armenia phone number list significant number of visitors do not stay on your page for long, the search engine prioritizes other companies.


Penalty
If you want your website to appear on Google, it is important to know that the platform has some rules that must be followed to avoid receiving a penalty.


For example, some of these are related to:

hidden links;

keyword overload;

plagiarism.


These are some indications that the page does not have good credibility, which makes your website not relevant in search results.


7 tips to appear in the first results of Google

Appearing in the top results of Google, especially organically, is a great achievement for a website. It may take a little work, but it is definitely worth it!


Below, we have brought you some tips that will help you rank better in the search engine:


1 - Work hard on SEO

Basically, SEO is a set of practices that help a page achieve a good position in searches. If you do a good job in this area, you may already get better results — and the best part: without spending anything.


And what are these practices?


Although the selection and use of keywords is not 100% responsible for good SEO optimization, we can say that it is 50%.


The keyword is the term used by the user in the search. For example, “how to paint the bedroom wall”, “reading tips” , “marketing agency in São Paulo”.


Therefore, if you know how to choose and apply these keywords well — and their related ones — on your pages, the results will already be better.


To select, you need to research the most relevant terms for your business in SEO tools such as SEMrush or Ubersuggest . If you have a winery, some keywords might be “wine”, “red wine”, “dry wine” , among others.


For, the search term must appear in the following parts of the text:

Title;

Introduction;

Some subtitles (h2 and h3);

Throughout the text;

Alternative text for images;

URL;

Meta description.


In addition to the use of keywords, we can also mention other practices, such as the use of internal and external links (we will talk about this later).





2 - Produce relevant content

The keyword needs to accompany relevant content for the SEO optimization strategy to really work.


As we said, there is no point in filling your website with shallow and irrelevant material for your target audience. You need to create a good content production plan.


When choosing a topic, it is important to consider the user's search intent and one way to do this is by putting yourself in their shoes.


For example, if I have a women's shoe store, what would my audience like to know about this topic?


Additionally, you can use SEO tools, such as Ubersuggest, to find keywords and produce content based on them. For example, if you saw that the term “pointed-toe flats” is relevant to your business, an interesting piece of content would be “How to wear pointy-toe flats in an elegant way?”


Answer The Public is another tool to help with content planning. There, you can find the main questions your audience has, generating several ideas for relevant content for your website.


In addition, other tips to make your content more relevant and get your website to appear on Google are:


Apply simpler, more accessible language;

Provide data to support the subject;

Prefer short paragraphs;

Avoid fancy terms;

Invest in examples and analogies.


3 - Use a link strategy

In content, you can use both internal links (from other pages on your website) and external links (from other websites).


In the case of internal links, it is possible to direct the audience from one page to another, thus increasing traffic and user retention on the site — which is great for ranking on Google.


External links allow you to increase the relevance of your company.


It could be anything from a news story about a subject to the website of a tool that you mentioned in the article. This is also a way for the search engine to understand that your content is well-founded and improve your positioning in searches .


When you indicate another page, it also gains more authority on the platform because it is understood that it is a reliable source.