They analyzed interest and engagement

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Leadfeeder was able to provide a better picture of this B2B agency’s site traffic by getting way more specific. For eample, by using Filters in Leadfeeder, TrendSetters sorted its traffic to identify visitors from computer software and marketing companies with more than ten employees. content audit filters This strategy produced a prioritized list of site visitors within its target market.


The most engaged visitors — those that were the most active on saudi arabia cell phone number list their site — were sorted to the top. content audit visitor engagement From this data, TrendSetters found that they were — in fact — getting visits from companies in its target market, which was great news! They were attracting companies such as Netfli, Zillow, and IDEO.


Engagement, however, was another story. 3. Using Analytics, TrendSetters figured out which pages were the most popular and engaging. They did this by tracking pageviews and average time on a page in the Content > All Pages report. content audit popular engaging With Leadfeeder, they uncovered similar engagement data, but about the individual companies visiting its site.