Do: Make sure you have the data.

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So each of these sites should prioritize text and crosslinking strategies differently. Be sure to ask the client or potential client about previous tests or ranking successes and failures to get an idea of ​​which tactics might be most relevant for that site before you make your recommendation and prioritize.



Ask the client what they’re using to monitor performance. If they don’t have the basics, suggest setting it up or incorporate it into your proposal as a first step. Define the data you need to analyze the site by asking the client about their goals, working with them on how to measure those goals, and then determining the tools and analytics setup you need. Those essentials might include:

Webmaster tools setup. I like to have at least bolivia number data Google and Bing, so I can compare all search engines to help determine if there is a spike or drop in both search engines, which could indicate that the cause is due to something happening with the site, or just one search engine, which could indicate that the cause is related to the algorithm.
Organic search engine traffic. At a minimum, you should be able to see organic search traffic by page type (for example: service pages vs. product pages). Ideally, you can also filter by things like URL structure, country, date, referrer/source, and be able to run regex queries for granularity.
User testing and focus groups. Optional, but useful if available and can help prioritize. For example, focus groups on one site showed us that if people were looking for a certain type of