In order to map out your customer journey, you have to know where you ultimately want your website visitors to go on your website. What happens when you don’t have a goal for your website visitors? to leave without taking action like the image below! HelloBarGuestPost1 For eample, this image shows too many calls to action.
An intrusive user eperience. All because there is not one italy cell phone number list main path that this site wants to users down. Pro Tips: Focus on one goal at a time. I always suggest creating a quarterly marketing plan every 90 days for your business. Include your website in this. What is it that you want to focus on selling online for the quarter? What steps can you take to achieve this – are there certain sales or promotions? Have all of your call to actions on your website point to one goal.
If you want to increase your free trials for the quarter, have all of your call to actions lead your visitors straight to your free trial sign up. If you want to bring on 10 more agency clients, have all of your call to actions lead to a form to have a call with you. Think about what action is most important on your site and use your call to actions to guide your customer through those actions specifically.
A messy site that causes people
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