Linkedin News, Maximum Post Length 3000 Characters

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Linkedin articles are long and in-depth contents, they remain on the profile in the Activity section and are a very useful content in terms of personal branding, they are indexed by Google and other search engines external to Linkedin.

The maximum length of a Linkedin article is 125,000 characters .

Posts on Linkedin represent shorter contents, with a greater speed of reading and diffusion, they are the most immediate contents among the activities of your content strategy with the possibility of inserting external links and different types of attachments: each post can in fact be completed with

images (single or image carousels)
video
documents , the PDFs that sri lanka phone number list can be browsed in the form of slides and downloaded are very useful
polls
Linkedin recently increased the maximum post size from 1,300 to a whopping 3,000 characters.

Three Thousand Characters of Linkedin Posts, How to Make the Most of This Update
If you are an active user of Linkedin, if you take care of your content strategy on a weekly basis, if you have an organized editorial plan and use your posts to intercept new interesting leads, you will certainly have found yourself in the position of having few characters to best express a concept, an idea, an experience.

Without too much noise and without giving the publicity that such an update deserves, the maximum character limit for Linkedin posts has been increased to 3,000 characters , as you can read in the Help with the update at the end of May 2021.

An interesting and useful update for your communication plan.

The question everyone will ask is what and how much to write given the new Linkedin rule that posts can be up to 3,000 characters long.

Which posts can dare a length of 3,000 characters
Probably the biggest benefit of having 3,000 characters at your disposal will be for your text-only posts .

When your post is accompanied by videos, images or documents, the focus of your communication is often on the attached file and using too many characters increases the time your reader is willing to dedicate to you.

Imagine for example having to read 3,000 characters and browse 7 slides, or watch a 2-minute video in addition to reading the post to understand the topic covered.

A long post, with an attached document or video, takes too much time for a web reader who has an attention span shorter than the 9 seconds of a goldfish and whose brain is in “fast thinking” mode, as Nobel Prize winner Daniel Kahneman would say .

How to write a long post on Linkedin
Remember that the text-only post is the one that is most rewarded by the Linkedin Algorithm in terms of visibility, that is, it receives on average a greater number of views than posts with attached images, documents or videos.

A text-only post, in order to receive many views, must still be written according to the best rules of effective writing and must necessarily deal with a topic of interest to the recipient of the post.

How many concepts in a single thought! Well yes, it's not just about writing a post but about

Identify your buyer persona (who you are writing a post for)
choose a topic that is of interest to your buyer persona (not a topic that you like, but the topic that your hypothetical reader likes)
write in a way that the post is readable at a glance in a few seconds, then use effective writing.