For those who left their cart due to skepticism, the challenge is a bit harder. These individuals will need to be convinced that they should complete their purchase, which can be done through exclusive shipping or pricing options. That being said, sending a customer a coupon does little if the customer doesn’t open the email containing it. Therefore, catchy subject lines are everything when designing effective cart abandonment reminders.
It’s important to instill feelings of urgency and exclusivity in email subject lines. For example, sending an email with the subject line of “An item in your cart is selling fast, time is running out!” will be very effective, as customers tend to respond to a sense of urgency moreso than many other marketing strategies. Many buyers have belgium phone number list a fear of missing out, and therefore purchase items that are “running out of stock” without question, as compared to items they feel they can purchase at any time.
“We missed you!”
“You left something in your cart…”
“Thank you for visiting our store…”
“Still deciding? We’ve saved your cart.”
“Are you forgetting something?”
Anything that will instill a sense of curiosity or urgency in the customer will be effective at catching their attention and converting abandoned carts into sales. The most important factor to remember is that while catchy subject lines are important, continually informing customers of their cart is key. In many cases, would-be customers have legitimately forgotten to complete their purchase, which can be remedied with a well-planned cart abandonment email strategy.