In 2024, search engine optimization (SEO) is vital for food and beverage businesses looking to increase online visibility, engage customers, and drive growth. With a competitive market landscape, effective SEO strategies can help food and beverage businesses connect with customers looking for online dining, delivery, and new culinary experiences. This guide explores the latest SEO statistics relevant to the food and beverage industry, providing insights to optimize digital marketing efforts and maximize ROI.
Investment in digital marketing
Food and beverage brands are dedicating significant portions of their overseas chinese in worldwide data marketing budgets to digital efforts, with approximately 65% expected to increase their digital spend by 2024. This shift underscores the industry’s focus on digital platforms as an important means of reaching and converting potential customers, highlighting SEO as a key strategy for sustained online visibility.
Growth of mobile search
Mobile searches continue to grow in the food and beverage industry, with search terms like “healthy recipes,” “food delivery near me,” and “best restaurants in [city]” increasing year over year. Ensuring mobile optimization is essential to capturing the attention of consumers who use their phones to explore restaurant and food options on the go.
Impact of local search
Local search is highly influential in the food and beverage industry, with 78% of mobile-based local searches leading to a purchase within 24 hours. This statistic highlights the importance of local SEO strategies to attract nearby customers looking for immediate solutions, whether it’s food service, takeout or grocery.
Influence of online reviews
Online reviews play a crucial role in consumer decision-making, with approximately 86% of customers reading reviews of local businesses. Additionally, 57% of consumers will only choose a business if it has a four-star rating or higher, making reputation management essential for food and beverage businesses looking to build trust and attract new customers.
Call conversion rates
Phone calls are an effective conversion channel in the food and beverage industry. Many consumers prefer to call businesses to make inquiries and make reservations after doing research, and around 40% of callers end up making a purchase. Being accessible over the phone and providing excellent customer service over the phone can significantly increase conversion rates.
Cost per click (CPC) and cost per lead (CPL)
The food and beverage industry faces competitive costs in digital advertising. For popular food-related keywords, cost-per-click (CPC) can exceed $40, while cost-per-lead (CPL) is often over $100. Optimizing ad campaigns and targeting relevant keywords is essential to effectively manage these costs and ensure a solid return on investment.