Times and ways of a digital native to implement marketing strategies on Linkedin

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Given that Generation Z is natively faster at activating on Linkedin, you may wonder how much faster they are than Generation X?

Superman would say, faster than light.

The digital native does not only learn during the training, but looks around on Linkedin, observes what competitors are doing, colleagues who are nepal phone number list good on the social network, the teacher of the Linkedin course, performs a sort of join of all the information and completely rewrites his profile, which contains the best of what he has learned and observed.

Digital Natives on Linkedin and Social Selling
Then it's time to publish the contents.

A digital native sometimes organizes himself methodically by creating a real editorial plan, sometimes he captures ideas and transforms them immediately into a post, keeping in mind buyer persona, interests, problems and solutions according to the best Content Strategy for Social Selling.

While the Generation X salesperson, in most cases, waits for Marketing to prepare valuable content ready for him to publish, the young Generation Z business developer writes his own posts, takes inspiration from daily experience and dialogue with the customer, and quickly obtains his own positioning and recognition on Linkedin.

When it comes to networking and building relationships online, Generation Z has no problem with that.

What he does on Instagram he replicates on Linkedin but with the right difference in targets and objectives.

Digital Natives on Linkedin and Employer Branding
What if the company encourages employees to use Linkedin to support its Employer Branding ?

A young person who is used to telling his life story through social media with images and experiences shared in Instagram stories cannot but welcome the invitation to communicate also from an Employer Branding perspective.

A digital native tells the story of corporate life from his profile with spontaneity, authenticity and for his own pleasure to show himself during work, a break with colleagues or during a training course.

The spontaneity of Generation Z is proving invaluable for companies looking to attract new talent thanks to the visibility that employee profiles spontaneously provide.

Linkedin Onboarding for Digital Natives
The onboarding moment proves to be crucial to engage the young new hire and make him feel an integral part of the company.

It is in the immediate aftermath of hiring that the employee realizes where he has landed.

So if the new planet called Company is really a new and wonderful place, where colleagues are available and welcoming, the environment is serene and there is really room for the many positive experiences that convinced him to choose that company rather than others, the young man who has just been hired will tell everyone about it, even on social media.

An onboarding that is organized and studied down to the smallest detail gives the new hire a positive experience , lays the roots for that sense of belonging that will make him well-disposed and inclined to reciprocate the company by becoming active on social media and telling about the positive experience he is having.

Even better if, during this important and delicate phase, the company provides, among the many procedures for starting work, training in the correct use of social media in compliance with company policies and best practices for the use of Linkedin in a win-win perspective between employee and company .

New Hires Discover Linkedin
The company that trains a new employee to use Linkedin shows that it is attentive to the professionalism of the employee and values ​​him on the social network par excellence of the world of work, it is not a given and it is not a small thing!

The new employee is certainly surprised and grateful.

Positive and spontaneous communication on Linkedin about the company as a place of work is the natural and advantageous consequence for both the company and the new employee.