The introduction of LinkedIn Premium for Company Pages marks an important step for companies looking to expand their influence and professional network. With advanced features and dedicated tools, this subscription promises to emphasize marketing and networking tools for companies, making them even more capable of attracting and engaging LinkedIn members in increasingly effective and targeted ways.
Let's now look in detail at the premium features for Linkedin pages.
Automatic Page Invite Feature with LinkedIn Premium Company Page
The automatic follow invitation feature offered to LinkedIn Premium Pages is a powerful tool for amplifying the reach and influence of your costa rica phone number list business presence on the platform. Through this mechanism, companies can automatically invite members who have shown interest in their content to become followers of their page.
How Automatic Invitation to Follow Linkedin Pages Works
Once you activate the auto-invite feature, LinkedIn analyzes user interaction with the content published on your page.
Specifically, the platform identifies and sends invitations to those members who have reacted, commented, or shared your posts in the last 30 days. This process ensures that invitations are directed to users who are potentially interested in following your company's activities more closely.
Invitations are continuously and automatically sent whenever there is a significant interaction with the page content, thus ensuring a constant flow of new followers without further manual intervention.
Who can access automatic invitations to follow Linkedin pages?
The self-invite option is exclusively available to super admins who have a LinkedIn Premium Company Page subscription. This exclusive accessibility limit ensures that only admins with the proper credentials and responsibilities can manage this powerful feature, enabling or disabling it thoughtfully.
For administrators without a Premium subscription, it remains possible to invite only first-degree contacts to follow the page, significantly limiting the ability to expand the company network through the platform.
It is not clear from Linkedin Help whether the purchase of the Linkedin Page Premium account by a super administrator will be sufficient to offer the activation (and deactivation) of the auto-invitation function to other super administrators as well.
Enabling Auto-Invites for Linkedin Premium Pages
To enable automatic invitations, follow these detailed steps:
Log in to the platform as a super administrator of your Premium Business Page.
Navigate to the top right corner of your admin dashboard and click “Invite Contacts”.
You will find a drop-down menu next to the “Auto-invite content interactants” option. Click on it.
Turn on the Automatic Invitations switch to start sending invitations based on user interaction.
Monitoring Automatic Invitations Sent from Linkedin Premium Pages
To check how many and which invitations have been sent, you can access the “Show sent auto-invitations” section. This area will allow you to see in detail the effectiveness of the feature and monitor the growth of your following.
Manual Invites to Follow Linkedin Page vs. Automatic Invites
It is important to note that unlike standard invitations that consume a monthly renewable invitation credit for each invitation sent to first-degree contacts, self-invites generated through the Premium Business Page do not count against that credit. This makes self-invites an efficient and cost-free solution for increasing your followers.
In conclusion, the LinkedIn Premium Company Page auto-invite feature proves to be an extremely effective option for companies who want to expand their network in an automatic and targeted way, building a community of actively interested and engaged followers.
The two invitation methods are not alternatives but complementary.
Manual invitations aim to transform leads tracked by super administrators and potentially convertible into prospects into followers, provided that they are already first-degree connections of the super administrator making the invitation.
The automatic invitation , on the other hand, independently selects followers who have shown interest in company content, does not require that there is already a connection with a super administrator and aims at a massive activity but consistent with Linkedin's anti-spam principles.
In summary, the benefits of LinkedIn Premium Company Pages
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