Sony made history in

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As soon as you can click on “ What is VTEX ” and read our post where we explain everything you need to know about this e-commerce platform!
MEET SONY
Sony Group or simply Sony is a Japanese conglomerate of companies known primarily for the production and trade of consumer electronics. But the company also operates in the semiconductor, video game, albania number data film, music, television, computer and telecommunications sectors, among others.
A 1946, shortly after the end of World War II. The founder, Masaru Ibuka, started the business in a small electronics shop in Tokyo. The following year, he teamed up with Akio Morita. Together they launched products such as cassette recorders and electronics based on transistor technology.

Later, the company also launched products such as radios, walkmans , televisions, camcorders, and cameras, among others, which were hugely successful. Thus, Sony expanded globally, becoming a powerhouse.

In 2015, however, already operating in e-commerce, the multinational could not keep up with consumer behavior. In Latin America, especially, this fact was very evident. It was then that Sony executives decided to change their e-commerce platform and for this they chose VTEX. Learn more about this story below!