Key points to keep in mind

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Just type in the word “sneakers” and you will discover ads that use this term:

PPC Competitive Strategies - Ads by Term

When it comes to display advertising, creativity can work wonders.

By incorporating the best ideas from your top competitors, you can expand your marketing vision and fuel your creative spirit.

It will help you create irresistible ads that people won't be able to stop clicking on.


ake the seed of an idea as a base and start building from kuwait phone number list it.

Analyze what your competitors are highlighting in their ads, whether it's discounts, free shipping, product quality, or attractive images.

Adapt the ideas you've gathered for your own ads.

Advanced Tip
Don't forget to check out our SEMrush Annual Ecommerce Study to see the most popular emotional triggers and even the most commonly used discount percentages across different industries and countries.

PPC competition strategies - Ecommerce study

4.- Enrich your mobile strategy by investigating the situation on multiple devices
According to research conducted by Smart Insights , in most countries, people prefer to use more than one device, with preferences shifting between desktop and mobile devices.