Consumers who make well-planned purchases

[rochon.a1.119]

are at the bottom of the decision-making funnel (ready to act and buy). These people know what they want, so they will respond better to ads that clearly reflect the product.

Uncomplicated sales funnels increase confidence that the consumer is getting what they are looking for. Because of the strong intent to purchase this particular item, these users can be targeted more productively with search advertising. Display ads shown on websites that are relevant to the product can also be effective.

Impulse purchases, on the other hand, reflect the minds of consumers who are unsure of what they want. These users can be easily influenced to buy something they may not have wanted. They are often at the top of the decision-making funnel (they become aware of or interested in a product).

Ads that reflect curiosity, and then potentially spark interest, may jordan phone number list work better to get them into the sales funnel. Sales copy that turns that interest into desire is essential to getting them to take action and buy. These consumers are much more plentiful and their traffic is cheaper. They can be targeted with display or social ads based on who they are (demographics) and what they are interested in.

10.- Choose the appropriate attribution models
The customer purchasing process is often more complicated than seeing a single ad, going to the site, and purchasing – they may first have to interact with several ads, check the site multiple times, and perhaps sign up for an email.

Therefore, it is essential that the right decision is made when selecting an Attribution model, which helps you evaluate which touchpoints actually facilitate your conversions.