collecting feedback on a product or service

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Field research
They are also called "primary research". These are all types of work where data is collected "from scratch". That is, either asking questions to consumers or business representatives, or conducting an experiment.

Such market research is more accurate, but it can be more expensive and take more time than desk research. However, the value of field marketing research for business is higher - most often these costs pay off.
Field research is divided into qualitative and quantitative.

Qualitative marketing research is an unstructured search for information. Its main goal is to develop and test hypotheses. The approach allows finding new ideas for further development and getting answers to the questions “How?” or “Which one”. For example, “How does a person make a decision?” or “What product qualities are important to him?”

This type of marketing research includes methods such as:

focus groups;
in-depth interviews;
expert interviews;
open-ended surveys;
observation;
They are most often used at the first stage of work, when the marketing venezuela phone number list department collects ideas and formulates hypotheses about the issue being studied. The next step is ranking the received options by importance and quantitative assessment.

Quantitative research is a structured collection of data where respondents select an answer from a limited set of options. This type of marketing research answers the question “How much?” or “How often?” For example, “How many customers are satisfied with our service?” or “How often do people go to a restaurant?”

For these marketing studies, sample size is important. The more accurate the results need to be, the more respondents need to be recruited.
Quantitative research includes tools such as:

closed-field surveys;
experiment, split testing;
mystery shoppers;
hall tests and home tests;
structured observation.
Such marketing research is needed to confirm the significance of the hypothesis, to assess its "weight". It is on the basis of quantitative research that one can draw final conclusions, make decisions, and distribute resources.