Find out who mentions your brand

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You can repeat the same call to action (CTA) several times in your email, but it must be the same action.

To do this, you can put two buttons that are spaced apart in the email (if the text is long enough).

You can also put a clearly visible button at the end of the email and a hyperlink in the body of the message.

The placement of CTAs is very important because depending on the location or even the color you use, it can increase or decrease the click-through rate of your campaigns.

To find out which is the best option, it is ideal to run A/B test campaigns with different locations, only changing one variable in the email to find out which location is most accepted by your audience.

8.- Use social testimonials to increase trust
To give your brand more credibility and generate more trust for your email list, include quotes from your most loyal customers, results that other customers have obtained, or even mention a customer's testimonial or story.

This way, you will be showing your audience that their purchasing guatemala phone number list decision (or whatever they do in your email) is supported by other people like them.

Find a strategic location for your testimonials within your email , such as in the first paragraph or right next to the call to action.



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9.- Use urgency to increase click-through rate
People act when they have an urgency, which is why creating this feeling is very common in marketing strategies.

If you want to improve the click-through rate of your campaigns, you can add a deadline to your offers and you will see how you get higher conversions.