Profitability and value

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Competitive research and analysis

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Example of a customer-focused family business
You probably don't know it, but Lidl is a family business with several interesting twists and turns in its history.

Today, it is the second largest hypermarket chain in Germany and has more than 10,000 stores worldwide.

Its global strategy is focused on the consumer, thanks to its strong presence on social networks.

Interestingly, their Spanish channel is the most active on YouTube with recipe ideas, a gardening school and a section dedicated to the art of coffee.

Did you have any idea about this brand's activity in Spain?

I dare say that you either didn't know her or not in all her splendor.

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As I mentioned at the beginning of this article and with the help of Professor Tàpies, family businesses tend to focus on their legacy, making expansion and generational change difficult when the time comes.

The problem is that in the digital age, profitability is king and family czech republic phone number list businesses must work on opening up to new collaborators and recruiting the talent necessary to adapt to the new reality.

Because at the end of the day, every business, even family-owned ones, must be profitable and provide value to customers.

This is or must be its ultimate goal, right?

If any of these two premises are not met in the digitalization process, the plan must be redesigned to offer new business solutions.

A good digital transformation can provide growth, productivity, innovation, user recommendations and talent retention.

Something that can be different in family businesses.