Due to the large flow of information

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Users perceive banners poorly; It is impossible to fit a lot of information on small banners. Types of Banner Advertising Smartbanner This is a banner with a clearly defined height and flexible width that can be adjusted to the size of the gadget. Thus, advertising content opens across the entire width of the screen of any device, regardless of its orientation. Height values ​​have also been developed for Smart banner , which is displayed on a large-sized screen (tablet). Smartbanner will be 32 dp high if the screen height is up to 400 dp.

This height is perfect for landscape orientation. Portrait Norway cell phone number list orientation - the height is 50 dp, when the screen is less than 720 dp. The smartbanner height will be 90 dp on a screen from 720 dp. This height will be relevant for both landscape and portrait. Thus, the banner will look natural on a screen of any size. Standardbanner is a rectangle with the size of 320x50, 320x250, 320x100. Accordingly, these are Banner, Medium rectangle and Large banner. Medium rectangle is embedded in the general content and is typical for Native advertising.

Banner and Large banner are placed at the top or bottom of the screen. Adaptive banner is an innovative type of advertising units that works on the principle of selecting the most suitable size through the width defined by the developer. That is, the required height is selected for this width. When choosing a banner type, it is important to consider the advertising SDK toolkit. This is because some ad networks do not support all banner types . That is why developers prefer the standard banner , as it is more common among ad networks.