According to market coverage, sales strategies are divided into four types

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The sales strategy consists of a description of the target audience, market analysis, sales funnel , goal and ways to achieve it. You can immediately make a description of the sales tactics - detailed steps for implementing the business sales strategy.

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Types of Sales Strategies
By market coverage

Intensive strategy. With an intensive sales strategy, the company strives to malta phone number list distribute its products on the market as much as possible. To do this, they establish cooperation with distributors and supply products to online stores. The implementation of a sales strategy is ideal for mass-market products.

For example, a company produces household chemicals and chooses an intensive strategy as part of its work. The manufacturer sells its products through distributors in supermarkets, stores, kiosks, and marketplaces. This helps to reach the maximum number of buyers.

Selective strategy. This sales formation strategy involves choosing specific channels to attract customers. The company selects only those distributors who will work with its target audience. The selective strategy is suitable for complex products.

Many clothing brands choose a selective strategy, selling their goods in specialized stores and boutiques. This way they emphasize the status and quality of the clothes. Selling clothes in regular stores or on marketplaces, they would not be able to achieve the feeling of exclusivity that they want to demonstrate to customers.

Franchise strategy. This strategy of company sales development allows an already well-known company to expand its network with the help of franchisees. This is beneficial for both parties. Franchisees use a well-known brand, a proven business model. At the same time, the company's fame grows, its competitiveness increases, but the franchisee invests in the development of the network.

The restaurant decided to implement a franchise strategy, allowing entrepreneurs to open their restaurants under a well-known brand. This contributed to a rapid increase in market coverage with minimal expansion costs, since it is the franchisee who bears the main costs of running the business.