Working with creative ads

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You can include these parameters at the account, campaign, and group level, choosing to exclude certain users from seeing your ad campaigns.

Here are some examples of who you might want to exclude:

Users who have previously viewed your “thank you for your order” page, meaning they have already converted on an offer and you don’t need to reach them with a retargeting campaign to make a purchase.

Specific locations, such as zip codes or cities, are outside bolivia phone number list of your delivery areas, even if all surrounding areas are within them.

Individual locations, such as websites where you do not want to advertise, such as those that are not aligned with your brand or are offensive to your audience.


Once you've defined the right audience to show your ad to, let's think about what the ads you want to show them will look like.

Here's how you can create the perfect ad creative:

Take advantage of all available formats
When it comes to display advertising, your best bet is to take advantage of all available formats, including responsive ads, image ads, and video ads.

Explore the competitors
Checking what your competition is doing is one of the most important parts of the ad creation process.

You can use the Display Advertising tool to find each of your competitors, and review their ad campaigns, including images, HTML, and text.

Provides variations for A/B testing
A/B testing (also known as split testing) means creating multiple variations of an ad campaign to see how your audience responds and why.

You should run tests to evaluate what types of visual composition, colors, CTAs, and messaging work best with your audience because there is no other way to know than to track the origin of the clicks.