Since these new customers may be unlikely to have a relationship with you, this is an excellent tactic to reach cold audience members that would have a stronger chance of being interested in what your business has to offer.
Note that these similar audiences won’t automatically yield the same results as a remarketing campaign, where the users are already “warm” or “hot” and have some sort of relationship with you. This isn’t action-based targeting, after all, and sometimes the results can be a little unpredictable. Keep a close eye on these campaigns, and set bid limits if you feel more comfortable doing so.
Done
Done
This is a very granular tactic allowing to target the audience of a belize phone number list specific website, app category, or YouTube channel. You can choose to target the root domain or channel, but it can be even narrowed down to specific URLs, apps and videos.
If you decide to take on managed placements, you should remember that adding just a couple of websites to the list won't help. Use multiple sources to get a robust list of placements to target:
- Referrals - the websites that are already linking to you can be hidden gems in terms of audience. Just make sure they are part of Google Display Network.
- Competitor research is vital if you want to find the websites your rivals are targeting. With SEMrush, you can reverse engineer your competitors’ GDN strategies.
targeted-placements
The ‘Publishers’ report will show all the websites the competitor’s ads were spotted on. You are also able to sort these websites by the number of ads from the analyzed advertiser and the time an ad was seen. It's also vital to check the traffic volume of the publishers you'd like to add as managed placements. SEMrush Traffic Analytics will help you do that.