Consumer Insights is about interpreting

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1.- Internal factors | Consumer insights
They come from the consumers themselves and are called “ Consumer Insights ”

“ Customer Insights ” represent in some way the reality about the customer based on the consumer's experiences, reflections, beliefs, behavior, needs or desires, feelings and emotional reactions that an experience entails.

This involves collecting a large amount of data to develop a customer profile and their motivations when purchasing a particular product.

what triggers your emotions and causes positive or negative reactions regarding a brand or product.

It is the way your clients think or feel, which is not obvious, which azerbaijan phone number list they do not tell you, so for that you must get into their heads.

It is about “diving” into the latent needs of the client, even those that belong to the realm of the unconscious.

To investigate the feelings and emotions that trigger consumer purchasing behaviors.

We could say that Consumer Insight is the mix of reasoning and intuition to anticipate and stand out from the competition.

In a way, it is about “seeing where others don’t see” and going where your competition is not.