wareness among the general public?

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Micro-influencers should want to work with your brand because it would have to fit into their niche market that they specialize in.

The ideal is to work with people who have already published something about your brand in the past, completely voluntarily.

Differences between micro, nano, macro and mega influencers
Although brands may be tempted to collaborate with macro or mega influencers because they are known to the general public, it is important to keep in mind what the company's marketing objectives are: greater connection with your target audience or greater brand

A nano or micro influencer who speaks directly to their followers and answers their questions can influence users' purchasing decisions much more than mega or macro influencers.

Let's see what the differences are in terms of the type of influence each of the groups exerts.

Nanoinfluencers
These are profiles with very few followers but specialized in austria phone number list a niche market, they are influential in their community.

Even if they have a small number of followers, it is very likely that when making a recommendation they will obtain perceptually better results than macro-influencers.

Nano-influencers usually have fewer than 1,000 followers but have a great influence on their closest circle, whom they often know personally.

This makes them trust their opinion much more than a mega-influencer who they know was sponsored to promote a certain product or service.