Technique 2 - Personalize through automation

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On another level, Optimizely allows you to test your website with texts, images, landing page versions and much more.

I won't spoil the power of this platform for you right now, because we'll look at it in a moment as an example of how to scale your marketing efforts.

But I do offer you an advance!

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As mentioned in the video, A/B testing allows you to spend more time making strategic decisions or thinking of creative ideas than implementing those changes that would otherwise take decades (literally).


Did you know that 41% of consumers say they would buy more turkey phone number list from retail companies if they received personalized emails?

What a surprise!

We have been talking about personalization for years and, indeed, we have made some progress.

But the personalization I'm talking about is more than just “Hello, *|NAME|*.”

Merge tags are certainly a good place to start, but you can go further (and you know it).