What is domain reputation?

[mouakter13]

Email marketing is one of the most effective channels you have at your disposal, with an average ROI of $42 for every dollar spent. However, you can't leverage email campaigns effectively if no one sees your emails.

It may seem obvious, but spam folders are a serious threat to the success of any marketing campaign.

To make sure your emails reach your intended audience and stay out of spam folders, you need to monitor your “domain reputation.” This is the score that email service providers give your domain in terms of trustworthiness. They use it to determine the validity of your emails.

Messages associated with a high-reputation domain will reach hong kong whatsapp number data recipients' inboxes. However, if you have a poor domain reputation, you'll be dumped into the spam folder, never to be seen or heard from again.

But how is domain reputation calculated? What can you do to monitor it? How can you make sure your domain reputation is good? And what can you do to fix a bad domain reputation?

Answering these questions will be the goal of this guide. With the information we offer you below, you will be able to control and optimize your domain reputation to boost all your email marketing efforts.

Your domain reputation is a score that determines how email systems decide what to let through to users' inboxes.

Basically, your domain reputation is a measure of the health and legitimacy of your domain. Your domain name is your web address. So “yourcompany” .com or .org or whatever you’re using would be your domain name.

Your emails will typically come from that domain name, even if you separate your web hosting from your email services . The reputation associated with your web address applies to all emails coming from it.