brand promotion in a specific niche;

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With the solution of external problems - the desire to influence the market and competitors.
With work on internal tasks - the desire to get out of the crisis, especially with a lack of economic resources.
In the second case, this approach is the best option for maintaining the company's trading activity if it has problems with financial flows. In general, dumping as a strategy for selling competitive goods and services is usually used for:

elimination of competitors;
increasing sales volume or gaining market share, whether new or existing;
attracting new consumers and increasing their loyalty;
increasing financial flow;
urgent sale of illiquid products, stale goods - sporadic dumping.
Types of dumping
There are different types of dumping. Let's consider what kind of artificial price reduction exists.

Social dumping
Social dumping is a fairly common phenomenon. It is associated with the colombia phone number list violation of labor norms and standards in order to reduce the cost of production. Companies can use cheaper labor, not comply with labor protection rules and minimum social standards in order to reduce costs and offer very low prices. For example, wage dumping or environmental dumping, which we will discuss later.

Price dumping
This type of dumping is associated with international trade and the foreign market. In price dumping, foreign customers pay less for the company's goods or services than buyers in the business's home market. However, retail prices cannot fall below the cost of production. The presented strategy is widespread and exists in export markets.