How to do link building - Search for words by anchor text

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Links from different domains - indexed pages
Step #5 - Use redirects wisely for the success pages you just detected
It's quite common to do a great job of earning backlinks for a particular product page, only to jump into new marketing campaigns and forget that the page ever stopped working.

Let's take a look at the Sephora example.


How to do link building - Product no longer exists
More than 500 domains linked to their hair kit, but the product no longer exists, dragging potential customers down with it.


How to do link building - Product not found message
The best thing to do here would be to redirect this page to another page with a similar product or at least to the same product category, for example to new products or star hair products:

It's important to pay attention to your top pages from a backlink perspective, not only because you don't want to lose customers, but also because you don't want to ruin relationships with people who link to your brand for future cooperation.

Step #6 – Make your backlink profile as natural as Google wants it to be
Anchor text has never been a silver bullet when it comes to link saudi arabia phone number list indexing, especially after successive Penguin algorithm updates.

But there are still SEOs who prefer to maintain the right balance and build a varied anchor profile.

Since Google compares it to your on-page keyword optimization, it’s good to reduce the number of monetary anchors (that’s what we at SEMrush call those anchors that simply match your target keywords in organic search) and instead work on getting a higher number of branded or compound “anchors” (a mix of your brand and additional text).

To find all domains that link to your site with a particular text, go to our Anchors report and enter the words you want to check.

In the drop-down menu you will see suggestions that are taken from all the anchor texts you actually have.



Create a nice template asking to change your anchor text and speed up the process as much as possible to make it happen.

This will help you avoid a situation where Google considers your strategy as spam and mere manipulation or even penalizes your pages in the SERP.