Users are already interested in the offer

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But for various reasons are not convinced to make a purchase. Therefore, the company should send them sales content based on personal preferences to change this state of affairs;
hot leads - they are the most valuable, but require immediate response. These are users who have been reached by this advertising campaign and who are ready to place an order.
Marketing automation
The goal of marketing automation is to Senegal cell phone number list replace traditional human tasks with automation. It is about freeing team members from repetitive tasks, which will increase the likelihood of conversion.

To do this, you first need to develop a system of assessments. The scale will depend on the short-term and long-term goals of the company. The fact of clicking on a specific link or entering a subpage is assessed. Also important are the frequency of visits, returns to a section, and the length of stay on the site. A particularly useful tool for collecting data for assessment is a heat map. Each collected information will help the company avoid such mistakes as premature contact - this can alienate a potential recipient.

Therefore, it is necessary to establish your own grading scale, for example:

login to the site;
familiarization with the price list or offer;
filling out the form;
adding a product to the cart;
order revision.
Of course, it all depends on the industry, the subject of the site, and the type of marketing or advertising campaign. After all, this is not a rigid model, but a flexible auxiliary tool.