between a hobbyist and a consumer?

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A privileged relationship with industry players : both with the athlete and the club, as well as with partners and other sponsors of the club.

Associate your image with a brand that shares your values : these could be values ​​of social integration or promotion of the traditions of a region/city, for example.

Features of sports marketing
To achieve these objectives, the different specific characteristics of sports marketing must be taken into account.

Below we show you which are the most important ones.

What is the difference
First of all, one concept you need to be very clear about is the philippines phone number list difference between a fan and a consumer.

If you don't understand this, you can already give up on the game.

A consumer is a person who finds an economic and functional benefit in your product or service.

The purchasing decision is based on these two criteria in most cases.

Once purchased, if the product meets the consumer's expectations, it is very likely that the consumer will have a positive image of the brand and will buy the product or service again.