Instagram Advertising Models

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Regularly analysing these metrics will show you how effective your Instagram ad campaigns are, allowing you to make the necessary adjustments.

Instagram has many advertising models to cater to different business needs:

Photo Ads: These ads are simple yet effective and use high-quality images to capture attention. They may cost you nearly (CPC) US $0.20 to $2.00 per click or (CPM) US $5 to $25 per 1,000 impressions on average.
Video Ads: Instagram video ads are very good at conveying complex messages while keeping your viewers captivated. Their Instagram advertising pricing can be around US $0.50 to $3.00 CPC or US $6 to $30 CPM.
Carousel Ads: These dynamic ads allow your users to swipe through multiple uganda phone number list pictures or videos in a single ad. Similar to photo and video ads, carousel ads may cost you between $0.20 to $2.00 CPC and $5 to $25 per 1,000 CPM on average.
Stories Ads: These are full-screen ads that show up in between stories when users are viewing the stories of their Instagram friends or connections. The average cost range of story ads is approximately US $0.50 to $3.00 per click or US $6 to $30 per 1,000 impressions.
Explore Ads: They appear in the Explore feed, targeting users looking for new content in the Explore section of Instagram. Explore ads can cost you anywhere from US $0.30 to $2.50 per click or US $6 to $35 per 1,000 impressions.