Creating a YouTube Ad Campaign

[tmonower111]

First, log in to Google Ads and click on "Campaigns" on the left side .


Then click on the blue + button and click on “+ Create New Campaign.”



You will then be taken to a page titled "Choose your campaign goal."


The items are:

Sales Promotion
Generate leads
Website Traffic
Compare products and brands
Brand awareness and reach
Create a campaign without a goal
When creating a campaign, you need to set goals that colombia telegram data match the effectiveness of your advertising. In order to achieve your goals, choose one that is closest to your current goal and improve the efficiency of your advertising operations.



If your goal is to acquire potential customers, select "Acquire potential customers." However, please note that there are various ad formats for YouTube ads, and depending on what you select here, there are some ad formats that you cannot use.



For example, if you select Lead Generation, you might find that you can't use Discovery.



So, just select this and proceed, and if you can use the ad format you intended to use, you can go ahead and do so.



If you are unable to use it, please return to the "Choose your campaign goal" screen and select "Create a campaign without specifying a goal."



By doing so, you will be able to choose which format of ad you want to use later, so you can continue with the settings as is.



This time, I would like to select "Acquire Leads" and move on.



If you scroll down, you will see the message "Please select a campaign type." A selection screen will appear that matches your goal, so make your selection.


The items are:

search
P-MAX
display
shopping
movie
Find
In this case, it's a YouTube ad, so select "Video" and click "Continue . "

This will take you to "General Settings".

Setting the "Campaign name"

You will be redirected to the general settings screen, where you will first need to enter a campaign name and set it up.



You will be asked to enter a campaign name, but the name is optional, so please choose a name that is easy for you to understand.



Next, we will set up the bidding strategy.

Bidding strategies

A bidding strategy is a way to optimize your bids towards your goals, so you should generally select "Target CPA."



When entering the target conversion cost, select the bidding strategy with the target cost , and enter a value that is about three times the target cost.


For example, if you want to get a conversion for 2,000 yen, enter 6,000 yen.



The reason we are tripling it is because if we set it at 2,000 yen and the AI ​​determines that it cannot get 2,000 yen, then we will end up with no impressions at all, and the ad will not be displayed.



If this happens, nothing will be displayed at all, so no data will be accumulated, which will result in no progress in learning or ad delivery .



After looking at the results, if you find that you can get a conversion for the expected 2,000 yen, you can later lower your target conversion cost to 2,000 yen, so at first, set the target conversion cost higher and focus on generating impressions.



Now, just because you set the target conversion cost to 6,000 yen, it doesn't mean that it will definitely come to 6,000 yen. Even if you set it at 6,000 yen, if there is the potential for a CPA of 1,000 yen to get a conversion, then you will be able to get a conversion for 1,000 yen.



So, even if you set a high target conversion cost, you don't have to worry about unnecessary deliveries being made.



Now that you have set your target conversion cost, you can move on to setting your budget and schedule.