Discover the main metrics to boost ecommerce in 2025

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In 2025, e-commerce will continue to evolve, driven by technological trends, changing consumer behavior, and an increasingly competitive market. Understanding the right metrics is key to ensuring success. This article discusses how monitoring and applying these metrics can help drive results and maintain relevance in the market.

In recent years, the pandemic has accelerated the digital transition and transformed purchasing behavior. Reports indicate that 88% of consumers make online purchases at least once a month. However, with the reopening of physical stores and logistical challenges, such as supply chain collapses, it is vital to adjust strategies to meet the demands of a more demanding and conscious consumer.

Furthermore, the increased preference for shopping on Black Friday, rather than Christmas, reveals an important change in the commercial calendar. The namibia phone number list prioritization of sustainability and the use of technologies such as AI and omnichannel reinforce that the market is increasingly focused on integrated and personalized experiences.

Expectations for E-Commerce in 2025
According to ABComm , Brazilian e-commerce is expected to reach a turnover of R$224 billion in 2025, a growth of 10% compared to 2024. With more than 94 million virtual buyers and an average ticket of R$515.80, the market will demand more agile, efficient and sustainable operations.

Below, we explore the trends and metrics that will shape ecommerce in the coming year.

Read also: Discover the main E-commerce Platforms in 2025

E-commerce Trends for 2025 and Essential Metrics
Hyper-Personalization and Conversion Rate (CVR)
Trend: Personalization will be mandatory. Consumers expect accurate recommendations based on behavior and preferences.
Metric: Monitor conversion rate to measure the impact of personalization strategies.
Mobile Commerce (M-Commerce) and Mobile Retention Rate
Trend: Mobile-optimized apps and websites are a must.
Metric: Track user retention on mobile devices to assess the effectiveness of design and experience.
Omnichannel and Lifetime Value (LTV)
Trend: Integration between online and offline channels, allowing for a fluid experience.
Metric: Measure LTV to understand the value generated by loyal customers across multiple channels.
Chatbots and First Response Time (FRT)
Trend: Automated service, with chatbots, will be essential to offer fast and efficient support.
Metric: Measure FRT to ensure competitive response times.
Sustainability and Net Promoter Score (NPS)
Trend: Consumers prioritize brands that share ethical and environmental values.
Metric: Use NPS to understand how sustainability impacts customer loyalty.
Artificial Intelligence and Revenue Per Visitor (RPV)
Trend: AI will drive recommendations, marketing automation, and price optimization.
Metric: Analyze RPV to see the impact of AI on profitability.
Social Commerce and Social Engagement
Trend: Purchasing directly through social media will continue to rise.
Metrics: Monitor engagement and conversion metrics across social platforms.
Fast Delivery and Average Delivery Time
Trend: Agile logistics will be crucial to ensuring satisfaction.
Metric: Track average delivery time to assess operational efficiency.
Big Data and Data Security
Trend: Data analytics will guide strategic decisions and personalization.
Metric: Measure churn rate and security incidents to improve retention and trust.
Headless Commerce and Upgrade Flexibility
Trend: Separation of front-end and back-end will allow greater adaptability.
Metric: Measure the time to develop and deploy updates.
With consumers becoming more demanding and aware, tracking the right metrics will allow you to create marketing strategies that are more aligned with your audience’s expectations. Indicators such as conversion rate, retention, and engagement will be essential for adjusting campaigns and maximizing results.

Success in 2025 will depend on a customer-centric approach, technology integration, and continuous data analysis. Adapt to trends and implement metrics-based practices to ensure a future-proof e-commerce.