How Server-Side Tracking Boosts Your eCommerce Sales and Marketing

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eCommerce companies have to change their approach toward the marketing of their business. Server-side tracking comes forward as a rather powerful solution to confront this cookieless world. Here’s how server-side tracking enhances your eCommerce business and marketing:

1. Personalised Customer Experiences:

Suppose a customer visits your shoe store. For this, previously, you would have to rely romania phone number list on third-party cookies, gradually constructing a rather vague picture of the clicks they make. In server-side tracking, the data is gathered on your server as it works in the backend.

This makes it possible to give the visitor highly targeted recommendations based on what they do on your site and not a mere history of site hopping. Thus, this specific approach promotes customer interaction and dependence that leads to a sale.