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Assets Request a Feature Other Partners Terms & settings japan cell phone number list Compare Lead Forensics Albacross Leadwor VisitorQueue HubSpot Pricing Product Solutions Resources Company LoginSee my leads Pricing Product Solutions Resources Company Login See my leads BlogAnalytics Marketing Analytics: The Tools and Metrics Marketers Need to Do It Better 05 October 2020 by Kiera Abbamonte 15 min read marketing analytics metrics Table of contents Analytics for Marketing Organic Marketing Analytics Paid Marketing Analytics Website Optimization Analytics B2B Marketing Analytics Solving the Contet Problem in Marketing.

Analytics Take Marketing Analytics to the Net Level Share Simply put, marketing analytics is the process of measuring and evaluating metrics and key performance indicators (KPI) to determine: The results your marketing efforts produce How those compare with goals and KPIs Areas to optimize and improve your efforts to produce better results Marketers rely on analytics to do things like grow revenue, improve return on investment (ROI), and make key decisions about where to invest their limited time and budget.